LA 10.5 – Layout – Design of Layout in InDesign

TASK

Using InDesign, design a 4‑page brochure for a fictitious travel agent.

1. The size of the brochure should be A5 (when it is folded).
2. Design the brochure in full colour.
3. Use fake body copy, but create sensible headings.
4. Use titles, headings and images of your choice.
5. Be sure to pay attention to:
– Choice of type
– Choice of imagery
– Use of layout and grid to communicate the content.


I have designed a 4-page brochure, the result:

travel_brochure_anefbyeuglum_26.01.2019_side_1
Page 1
travel_brochure_anefbyeuglum_26.01.2019_side_2
Page 2
travel_brochure_anefbyeuglum_26.01.2019_side_3
Page 3
travel_brochure_anefbyeuglum_26.01.2019_side_4
Page 4

travel_brochure_anefbyeuglum_26.01.2019


Process

Brochure content

The process started with a mini brainstorming of what kind of brochure I wanted to make; main target group, secondary target group, kind of travel agency and products/ travels they would promote and sell. I Decided to go for a small-medium sized travel agency, selling trips around the world for backpackers and others willing to travel around the world for a while. The target group are also active, curious persons and the price is medium ranged. I named the travel Agency «Presence Tours» as I find it important to be presence to experience the full potential in travelling.
It’s the essence (PR ES(S)ENCE). Possible to play with variations here.

img_2273

For this, I decided the pictures in the brochure shall be inspiring, showing different places, from big citys to shallow shores and high mountains. All places globetrotters are aching to visit and explore. Colours must be positive, fresh and colourful, yet still classy. The colours on the illustrations, text and design shall also match the pictures. The pictures must also be big and the brochure must have more pictures than text. The brochure must also contain a logo, the travel agencies name and contact information. The font shall be easily read, classy and I wanted to play with a plain font. Since there will not be so much text, I can go with a sans serif font.

Design

After deciding the content, I started thinking about the design. First, I thought of how many columns I wanted to use, and since the size is A5 and I want to have lots of pictures, I went for three columns. This gives me flexibility to work with text and pictures in boxes, yet it will not feel too small nor tight.

img_2272

My second step, was to decide the look of the brochure. I wanted it to be a bit playful, so I started sketching, figuring out how to place boxes with text and pictures on the two spreads (page 4+1 (front- and backpage) and page 2+3). I decided to use the margins between the columns as white space to create a bright and free feeling. Also, I wanted to use space on the frontside to write a text about the content; Go see the world. I played with it a bit and came to this conclusion:

img_2274
Spread 1 (page 4 + 1)
img_2275
Spread 2 (page 2 + 3)

Finally, the digital process could start and i created a new document in InDesign, a 4 paged A5 brochure with two spreads, page 4+1 and page 2+3 with 3 columns with 4 mm gutter (spacing) and 12,7 mm margins on all sides (top, bottom, left and right). When the document was created, I turned on the baseline grid.

skjermbilde 2019-01-27 kl. 21.08.06skjermbilde 2019-01-27 kl. 21.08.25

Before I started adding picture and text, I wanted to define the boxes and get a preview of how the final result would be:

img_2263

I did some research and spent time finding good pictures for the brochure as good pictures are key in such matter. To make a good brochure, I also wanted to create a logo for this fictive travel agency. I found a logo in Adobe Stock and redesigned it to my case.

skjermbilde 2019-01-27 kl. 22.41.58  presence_tours

I started to search for a fonts and I decided to go for Helvetica, a classic, sans serif font with 6 versions within its font family. This will give me a good range of variations.

Stating with the front page and the text to set the style, I started designing the front page with the text: GO SEE THE WORLD (in upper case letters). The letters should vary in size and show some movement – created by various reading-directions. The letters should also fit within the grid and columns. I put the logo in the column under GO SEE, so that the reader also could read: GO SEE PRESENCE TOURS. In dreams we trust. I thought of making something out of the case that the big G in «GO» could look like an arrow, but I decided to concentrate on the deign rather than a single letter.

As I placed the pictures, the brochure really started to reveal a design. I changed some of the pictures as I went along to find the best possible combination of box-shapes and pictures. Finished doing that, I placed text in the text boxes with the chosen font style.

 

Conclusion

I am very satisfied with the finished result. I believe I managed to visualise the idea I intended to hit the target group and the goal og the brochure.

Being critical, I see that I should have placed the helplines in InDesign in the master document and not on the spreads. I should also have worked more on the placement of the text within some of the blue boxes and the white space between the two pages in the spreads, as it both looks unbalanced (even though it fits within the columns).

I am not certain how I should have done this to make it correct. What do you think?

 

Resources

Lesson

  • «Overview of Layout» – lesson from Noroff School
  • «Layout Part 1» and «Layout part 2» – video lessons from Noroff School
  • «InDesign CC2017 Essential Training» – Lynda course with David Blatner

Litterature

  • Graphic Design School: A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media, Unit 2 (page 32-61), Fundamentals of Composition.

Websites


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